Shopify GA4 Integration: Elevate Ad Performance Tracking & Conversion Rate Optimization
Key Takeaway Shopify’s native GA4 integration via the Google & YouTube sales channel app gives you basic ecommerce events out-of-the-box, but misses critical actions (view_item_list, remove_from_cart, refunds, promotions). For end-to-end ad performan...
Jul 9, 20256 min read12
