#gtm

Articles tagged with #gtm

Installing GTM on Shopify in 2026 — Complete Guide
1. The Recommended Method: Shopify's Custom Pixels + Web Pixels API Shopify has moved away from direct theme code injection for tracking. The Customer Events system (via Web Pixels API) is now the standard approach. Why this matters: Shopify's check...
Feb 13, 20264 min read110
Shopify GA4 Integration: Elevate Ad Performance Tracking & Conversion Rate Optimization
Key Takeaway Shopify’s native GA4 integration via the Google & YouTube sales channel app gives you basic ecommerce events out-of-the-box, but misses critical actions (view_item_list, remove_from_cart, refunds, promotions). For end-to-end ad performan...
Jul 9, 20256 min read12