Top 10 Ecommerce playform in 2024

Top 10 Ecommerce playform in 2024

·

9 min read

Leading Platforms

1. Shopify

  • Best for startups and multi-channel sales

  • Excellent for dropshipping and print-on-demand

  • Comprehensive features with 5,000+ apps

  • Plans start at $29/month

  • 24/7 support with phone, chat, and community support

2. BigCommerce

  • Ideal for larger stores and enterprise businesses

  • Robust product search engine

  • Strong SEO performance

  • Excellent customization options

  • Plans start at $29/month

3. WooCommerce

  • Best for WordPress users and content-driven brands

  • Highly customizable

  • Strong SEO capabilities

  • Free platform with transaction fees of 2.9% + $0.30

4. Wix

  • Best value for smaller stores

  • AI-powered website setup

  • Comprehensive built-in features

  • Multiple pricing tiers available

5. Magento (Adobe Commerce)

  • Powerful open-source platform

  • Excellent for B2B and B2C businesses

  • Advanced catalog management

  • Concurrent checkout protection

6. Squarespace

  • Known for elegant design templates

  • Good for creative businesses

  • Built-in merchandising tools

7. Shift4Shop

  • Strong SEO capabilities

  • Free for merchants processing over $500/month

  • Mobile-friendly design

8. Square Online

  • Excellent for brick-and-mortar businesses expanding online

  • Integrated POS system

  • Free plan available

9. Ecwid

  • Best for multi-channel selling

  • No transaction fees

  • Plans range from free to $89/month

10. OpenCart

  • Excellent for global selling

  • Multi-currency support

  • 36+ payment gateways

  • Translatable to 40+ languages


Market Share and Active Websites
PlatformMarket Share (%)Active Websites
Shopify29.03,012,321
Wix Stores21.02,197,533
WooCommerce18.01,734,701
Squarespace15.01,587,732
Ecwid4.0420,975
Weebly1.096,202
OpenCart0.881,328
AVADA0.659,582
Big Cartel0.656,802
PrestaShop0.554,921

Key insights:

  • Shopify dominates the market with nearly one-third of all ecommerce websites

  • The top four platforms (Shopify, Wix, WooCommerce, and Squarespace) collectively control 83% of the market

  • The remaining platforms each hold less than 5% market share, with the bottom five combining for less than 4% total


Shopify vs Shopline

PlatformMarket Share (%)Active Websites
Shopify29.03,012,321
Wix Stores21.02,197,533
WooCommerce15.01,577,201
Squarespace15.01,587,732
Ecwid4.0420,975
BigCommerce2.350,000
Magento2.3240,000
SHOPLINE1.232,784

Key insights from the updated data:

  • Shopify maintains its dominant position with 29% market share

  • BigCommerce shows steady growth with about 5,000 new stores added annually

  • Magento has a strong presence in specific markets, with 38.56% of its users in the United States

  • SHOPLINE experienced 48% year-over-year growth in Q3 2024

  • The top four platforms (Shopify, Wix, WooCommerce, and Squarespace) still control about 80% of the market


How does BigCommerce's market share compare to Magento's

Market Share Comparison

PlatformMarket Share (%)Active WebsitesGrowth Rate
Magento8.0130,044Declining since 2016
BigCommerce~2.3~50,000+5,000 stores annually

Key Insights

Magento's Position:

  • Powers about 12% of the top 100,000 e-commerce websites in the United States

  • Strongest presence in enterprise-level businesses

  • United States holds 38.56% of Magento's global market share

BigCommerce's Position:

  • Shows steady annual growth with approximately 5,000 new stores added each year

  • 75% of BigCommerce stores are based in the United States

  • Particularly strong in specific sectors:

    • Home and garden (15.7%)

    • Apparel (15.0%)

    • Automotive (6.6%)

  • 5% of stores switching to BigCommerce come from Magento

  • 2% of stores leaving BigCommerce migrate to Magento


While Magento has a larger overall market share, BigCommerce shows consistent growth in specific market segments, particularly among mid-sized businesses in the United States.

Compare Entreprise usage and value proposition of Shopify Plus, BigCommerce, Bigcommerce essentials and Adobe Commerce (Magento)

Here's a detailed comparison of enterprise ecommerce platforms based on their usage and value propositions:

Core Enterprise Capabilities

FeatureShopify PlusBigCommerce EnterpriseAdobe CommerceBigCommerce Essentials
API Calls4M/minUnlimitedCustom LimitsLimited
Staff AccountsUnlimitedUnlimitedLimitedUp to 15
Store CountUp to 10Up to 8Unlimited1-3
Transaction FeesNoneNoneNone0.5-2%

Target Market & Value Proposition

Shopify Plus

  • Best for high-growth D2C brands

  • Handles up to 8,000 orders per minute

  • 99.99% uptime guarantee

  • Processes thousands of transactions simultaneously

  • Includes B2B commerce capabilities

  • 24/7 priority support with dedicated account manager

BigCommerce Enterprise

  • Focuses on mid-market to enterprise businesses

  • Strong B2B capabilities with role-based access control

  • Advanced account hierarchy for complex organizations

  • AI-integrated quote workflow

  • Emphasis on omnichannel commerce

Adobe Commerce (Magento)

  • Ideal for large enterprises requiring deep customization

  • Strong B2B and B2C capabilities

  • Advanced data warehousing and management

  • Integrated with Adobe Experience Cloud

  • Powerful business intelligence tools

Key Differentiators

Customization

  • Shopify Plus: Limited but faster to implement

  • BigCommerce: Moderate customization with faster time-to-market

  • Adobe Commerce: Highest level of customization but requires more development time

B2B Capabilities

  • Shopify Plus: Basic B2B features

  • BigCommerce: Advanced B2B with role-based access

  • Adobe Commerce: Comprehensive B2B suite with complex pricing models

Integration Capabilities

  • Shopify Plus: Good for standard integrations

  • BigCommerce: Strong API-first approach

  • Adobe Commerce: Most extensive integration capabilities with Adobe ecosystem

Cost Considerations

  • Shopify Plus: Most cost-effective for high-volume merchants

  • BigCommerce: Competitive pricing with no transaction fees

  • Adobe Commerce: Highest total cost of ownership but most customizable

  • BigCommerce Essentials: Most affordable with basic features

Performance & Scalability

  • Shopify Plus: Handles 4M visitors per second

  • BigCommerce: Strong performance with 361ms average response time

  • Adobe Commerce: Requires more infrastructure management but highly scalable

Monthly/Annual Platform Costs

Revenue TierShopify PlusBigCommerce EnterpriseAdobe CommerceAdobe Commerce Cloud
Base Rate$2,000/month$299.95/month (Pro)$22,000/year$40,000/year
5M0.25% of revenueCustom pricing$32,000/year$55,000/year
10M0.25% of revenueCustom pricing$49,000/year$80,000/year
25M0.25% of revenueCustom pricing$72,000/year$120,000/year
$25M+$40,000/month capCustom pricing$125,000/year$200,000/year

Additional Costs Comparison

Cost TypeShopify PlusBigCommerceAdobe Commerce
Transaction FeesNoneNoneNone
Apps/Extensions$0-1,000/month$0-500/monthIncluded in license
Development (NA Region)$50-150/hour$50-150/hour$106-140/hour
SSL CertificateIncludedIncludedAdditional cost
HostingIncludedIncludedSelf-hosted or Cloud

Entry-Level Plans

FeatureShopifyBigCommerceAdobe Commerce
Basic Plan$39/month$29.95/monthNot available
Mid-tier Plan$105/month$79.95/monthNot available
Advanced Plan$399/month$299.95/monthNot available
Sales LimitNone$50K-400K/yearNone

Key insights:

  • Shopify Plus has the most transparent pricing with a clear cap

  • Adobe Commerce has the highest entry cost but includes more enterprise features

  • BigCommerce offers the most affordable entry point with scalable options

  • Development costs are generally highest for Adobe Commerce implementations


List 10 major clients of each platforms in table format, also including the estimated GMV numbers

Based on the search results, I can provide a table of major clients and their GMV (where available):

PlatformClient NameEstimated GMV (Millions USD)
Shopify PlusAllbirds254.1
Shopify PlusGymshark743.0
Shopify PlusKylie Cosmetics380.4
Shopify PlusFashion Nova801.8
Shopify PlusRed Bull Shop15.7
Shopify PlusColourPop Cosmetics143.8
Shopify PlusBoll & Branch200.0
Shopify PlusSkims750.0
Shopify PlusWarby Parker757.0
Shopify PlusLuscious Cosmetics4.5
Adobe CommerceCoca-ColaNot Available
Adobe CommerceVizio1,680.0
Adobe CommerceNestle6.06
Adobe CommerceThe North FaceNot Available
Adobe CommerceFordNot Available
BigCommerceThe Linz ShopNot Available
BigCommerceGlassCraft Door CompanyNot Available
BigCommerceRock Bottom GolfNot Available
BigCommerceMountain Rose HerbsNot Available
BigCommerceStar City GamesNot Available

Key insights:

  • Shopify Plus has the most publicly available GMV data for its clients

  • Adobe Commerce tends to have larger enterprise clients but less public GMV data

  • BigCommerce clients are typically mid-market companies with limited public GMV data


What are the top industries using Shopify Plus

Based on the search results, here's a breakdown of the top industries using Shopify Plus:

Industry Distribution

IndustryPercentageNotable Examples
Retail17.0%Lord & Taylor
Apparel & Fashion20.6%Gymshark, Fashion Nova
Beauty & Fitness11.5%Kylie Cosmetics, ColourPop
Home & Garden9.2%Boll & Branch
Manufacturing9.0%Various manufacturers
Arts & Entertainment8.5%Various entertainment brands
Food & Drink7.0%Fire Dept. Coffee

Key Statistics

  • Total Shopify Plus stores: 32,990 across 175 countries

  • United States dominates with 27,308 establishments

  • 43.5% of all Shopify Plus stores are based in the United States

  • United Kingdom represents 9.4% of total Shopify Plus stores

Store Size Distribution

  • 42.5% have undisclosed employee count

  • 16.3% have 1-9 employees

  • 12.3% have 10-24 employees

Product Catalog Size

  • 22.6% sell 250-999 different products

  • 15.0% sell 100-249 different products

  • 11.9% sell 1,000-4,999 different products

The platform shows particular strength in direct-to-consumer (DTC) brands and has become especially popular among high-growth companies in the apparel and beauty sectors.


Supercharge Your Online Store

Curious about how Headless Commerce could supercharge your online store? Our Shopify experts are ready to guide you through the power of Shopify Hydrogen and help you build a faster, more flexible e-commerce experience. Schedule your free consultation now.

Get Expert Guidance →