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Results-driven Marketing Automation Lead with 8+ years of experience architecting data-driven campaigns that consistently exceed ROI targets. Specializing in combining behavioral analytics with AI to create personalized customer journeys that drive engagement and conversion for Shopify Plus store. Known for translating complex customer data into actionable marketing strategies that deliver measurable results.
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1. Shopify
Best for startups and multi-channel sales
Excellent for dropshipping and print-on-demand
Comprehensive features with 5,000+ apps
Plans start at $29/month
24/7 support with phone, chat, and community support
2. BigCommerce
Ideal for larger stores and enterprise businesses
Robust product search engine
Strong SEO performance
Excellent customization options
Plans start at $29/month
3. WooCommerce
Best for WordPress users and content-driven brands
Highly customizable
Strong SEO capabilities
Free platform with transaction fees of 2.9% + $0.30
4. Wix
Best value for smaller stores
AI-powered website setup
Comprehensive built-in features
Multiple pricing tiers available
5. Magento (Adobe Commerce)
Powerful open-source platform
Excellent for B2B and B2C businesses
Advanced catalog management
Concurrent checkout protection
6. Squarespace
Known for elegant design templates
Good for creative businesses
Built-in merchandising tools
7. Shift4Shop
Strong SEO capabilities
Free for merchants processing over $500/month
Mobile-friendly design
8. Square Online
Excellent for brick-and-mortar businesses expanding online
Integrated POS system
Free plan available
9. Ecwid
Best for multi-channel selling
No transaction fees
Plans range from free to $89/month
10. OpenCart
Excellent for global selling
Multi-currency support
36+ payment gateways
Translatable to 40+ languages
| Platform | Market Share (%) | Active Websites |
| Shopify | 29.0 | 3,012,321 |
| Wix Stores | 21.0 | 2,197,533 |
| WooCommerce | 18.0 | 1,734,701 |
| Squarespace | 15.0 | 1,587,732 |
| Ecwid | 4.0 | 420,975 |
| Weebly | 1.0 | 96,202 |
| OpenCart | 0.8 | 81,328 |
| AVADA | 0.6 | 59,582 |
| Big Cartel | 0.6 | 56,802 |
| PrestaShop | 0.5 | 54,921 |
Key insights:
Shopify dominates the market with nearly one-third of all ecommerce websites
The top four platforms (Shopify, Wix, WooCommerce, and Squarespace) collectively control 83% of the market
The remaining platforms each hold less than 5% market share, with the bottom five combining for less than 4% total
| Platform | Market Share (%) | Active Websites |
| Shopify | 29.0 | 3,012,321 |
| Wix Stores | 21.0 | 2,197,533 |
| WooCommerce | 15.0 | 1,577,201 |
| Squarespace | 15.0 | 1,587,732 |
| Ecwid | 4.0 | 420,975 |
| BigCommerce | 2.3 | 50,000 |
| Magento | 2.3 | 240,000 |
| SHOPLINE | 1.2 | 32,784 |
Key insights from the updated data:
Shopify maintains its dominant position with 29% market share
BigCommerce shows steady growth with about 5,000 new stores added annually
Magento has a strong presence in specific markets, with 38.56% of its users in the United States
SHOPLINE experienced 48% year-over-year growth in Q3 2024
The top four platforms (Shopify, Wix, WooCommerce, and Squarespace) still control about 80% of the market
| Platform | Market Share (%) | Active Websites | Growth Rate |
| Magento | 8.0 | 130,044 | Declining since 2016 |
| BigCommerce | ~2.3 | ~50,000 | +5,000 stores annually |
Magento's Position:
Powers about 12% of the top 100,000 e-commerce websites in the United States
Strongest presence in enterprise-level businesses
United States holds 38.56% of Magento's global market share
BigCommerce's Position:
Shows steady annual growth with approximately 5,000 new stores added each year
75% of BigCommerce stores are based in the United States
Particularly strong in specific sectors:
Home and garden (15.7%)
Apparel (15.0%)
Automotive (6.6%)
5% of stores switching to BigCommerce come from Magento
2% of stores leaving BigCommerce migrate to Magento
While Magento has a larger overall market share, BigCommerce shows consistent growth in specific market segments, particularly among mid-sized businesses in the United States.
Compare Entreprise usage and value proposition of Shopify Plus, BigCommerce, Bigcommerce essentials and Adobe Commerce (Magento)
Here's a detailed comparison of enterprise ecommerce platforms based on their usage and value propositions:
| Feature | Shopify Plus | BigCommerce Enterprise | Adobe Commerce | BigCommerce Essentials |
| API Calls | 4M/min | Unlimited | Custom Limits | Limited |
| Staff Accounts | Unlimited | Unlimited | Limited | Up to 15 |
| Store Count | Up to 10 | Up to 8 | Unlimited | 1-3 |
| Transaction Fees | None | None | None | 0.5-2% |
Shopify Plus
Best for high-growth D2C brands
Handles up to 8,000 orders per minute
99.99% uptime guarantee
Processes thousands of transactions simultaneously
Includes B2B commerce capabilities
24/7 priority support with dedicated account manager
BigCommerce Enterprise
Focuses on mid-market to enterprise businesses
Strong B2B capabilities with role-based access control
Advanced account hierarchy for complex organizations
AI-integrated quote workflow
Emphasis on omnichannel commerce
Adobe Commerce (Magento)
Ideal for large enterprises requiring deep customization
Strong B2B and B2C capabilities
Advanced data warehousing and management
Integrated with Adobe Experience Cloud
Powerful business intelligence tools
Shopify Plus: Limited but faster to implement
BigCommerce: Moderate customization with faster time-to-market
Adobe Commerce: Highest level of customization but requires more development time
Shopify Plus: Basic B2B features
BigCommerce: Advanced B2B with role-based access
Adobe Commerce: Comprehensive B2B suite with complex pricing models
Shopify Plus: Good for standard integrations
BigCommerce: Strong API-first approach
Adobe Commerce: Most extensive integration capabilities with Adobe ecosystem
Shopify Plus: Most cost-effective for high-volume merchants
BigCommerce: Competitive pricing with no transaction fees
Adobe Commerce: Highest total cost of ownership but most customizable
BigCommerce Essentials: Most affordable with basic features
Shopify Plus: Handles 4M visitors per second
BigCommerce: Strong performance with 361ms average response time
Adobe Commerce: Requires more infrastructure management but highly scalable
| Revenue Tier | Shopify Plus | BigCommerce Enterprise | Adobe Commerce | Adobe Commerce Cloud |
| Base Rate | $2,000/month | $299.95/month (Pro) | $22,000/year | $40,000/year |
| 5M | 0.25% of revenue | Custom pricing | $32,000/year | $55,000/year |
| 10M | 0.25% of revenue | Custom pricing | $49,000/year | $80,000/year |
| 25M | 0.25% of revenue | Custom pricing | $72,000/year | $120,000/year |
| $25M+ | $40,000/month cap | Custom pricing | $125,000/year | $200,000/year |
| Cost Type | Shopify Plus | BigCommerce | Adobe Commerce |
| Transaction Fees | None | None | None |
| Apps/Extensions | $0-1,000/month | $0-500/month | Included in license |
| Development (NA Region) | $50-150/hour | $50-150/hour | $106-140/hour |
| SSL Certificate | Included | Included | Additional cost |
| Hosting | Included | Included | Self-hosted or Cloud |
| Feature | Shopify | BigCommerce | Adobe Commerce |
| Basic Plan | $39/month | $29.95/month | Not available |
| Mid-tier Plan | $105/month | $79.95/month | Not available |
| Advanced Plan | $399/month | $299.95/month | Not available |
| Sales Limit | None | $50K-400K/year | None |
Key insights:
Shopify Plus has the most transparent pricing with a clear cap
Adobe Commerce has the highest entry cost but includes more enterprise features
BigCommerce offers the most affordable entry point with scalable options
Development costs are generally highest for Adobe Commerce implementations
Based on the search results, I can provide a table of major clients and their GMV (where available):
| Platform | Client Name | Estimated GMV (Millions USD) |
| Shopify Plus | Allbirds | 254.1 |
| Shopify Plus | Gymshark | 743.0 |
| Shopify Plus | Kylie Cosmetics | 380.4 |
| Shopify Plus | Fashion Nova | 801.8 |
| Shopify Plus | Red Bull Shop | 15.7 |
| Shopify Plus | ColourPop Cosmetics | 143.8 |
| Shopify Plus | Boll & Branch | 200.0 |
| Shopify Plus | Skims | 750.0 |
| Shopify Plus | Warby Parker | 757.0 |
| Shopify Plus | Luscious Cosmetics | 4.5 |
| Adobe Commerce | Coca-Cola | Not Available |
| Adobe Commerce | Vizio | 1,680.0 |
| Adobe Commerce | Nestle | 6.06 |
| Adobe Commerce | The North Face | Not Available |
| Adobe Commerce | Ford | Not Available |
| BigCommerce | The Linz Shop | Not Available |
| BigCommerce | GlassCraft Door Company | Not Available |
| BigCommerce | Rock Bottom Golf | Not Available |
| BigCommerce | Mountain Rose Herbs | Not Available |
| BigCommerce | Star City Games | Not Available |
Key insights:
Shopify Plus has the most publicly available GMV data for its clients
Adobe Commerce tends to have larger enterprise clients but less public GMV data
BigCommerce clients are typically mid-market companies with limited public GMV data
Based on the search results, here's a breakdown of the top industries using Shopify Plus:
| Industry | Percentage | Notable Examples |
| Retail | 17.0% | Lord & Taylor |
| Apparel & Fashion | 20.6% | Gymshark, Fashion Nova |
| Beauty & Fitness | 11.5% | Kylie Cosmetics, ColourPop |
| Home & Garden | 9.2% | Boll & Branch |
| Manufacturing | 9.0% | Various manufacturers |
| Arts & Entertainment | 8.5% | Various entertainment brands |
| Food & Drink | 7.0% | Fire Dept. Coffee |
Total Shopify Plus stores: 32,990 across 175 countries
United States dominates with 27,308 establishments
43.5% of all Shopify Plus stores are based in the United States
United Kingdom represents 9.4% of total Shopify Plus stores
42.5% have undisclosed employee count
16.3% have 1-9 employees
12.3% have 10-24 employees
22.6% sell 250-999 different products
15.0% sell 100-249 different products
11.9% sell 1,000-4,999 different products
The platform shows particular strength in direct-to-consumer (DTC) brands and has become especially popular among high-growth companies in the apparel and beauty sectors.
Curious about how Headless Commerce could supercharge your online store? Our Shopify experts are ready to guide you through the power of Shopify Hydrogen and help you build a faster, more flexible e-commerce experience. Schedule your free consultation now.
